1.32 billion active users on Facebook makes it the most popular social media platform ever. There are so many interesting activities that are carried out on Facebook which also makes it one of the most preferred social media platforms for social media advertisers to run their business. Many eCommerce businesses enjoy so many opportunities which they can utilize in order to increase their sales and website traffic.
When a person who is holding a Facebook account surfs through his news feed, he will obviously come across many ads published by several companies and organizations who are in the process of campaigning. Facebook ads will help in getting a lot of recognition and also helps in fulfilling their target.
There is a budget that is set for each ad. It is the price at which the ad is sold to the Facebook and it is played on the social media app. The most commonly used method to purchase the advertisement is through the ad management tool. There is an auction which is conducted after creating an ad and it is added to the auction.
The ad auction which is conducted will decide which ads are to be shown on Facebook because it knows which ads are important and which will appear interesting to the people. When you create an ad, you also need to decide on the advertising budget. This will let you know what maximum amount you are ready to pay when someone is ready to buy your ad.
This will also let you decide which part of audience should watch your advertisement and be influenced. The creativity of the ad that you create will let you stand odd in the entire crowd. A creative add will be very attractive and hence people will give more attention to it. If you target more than 2, 00,000 people to watch your ad, it will bring you a larger amount of income plus it will also gain lot of popularity.
Once the ad reaches the auction, there will be many people who will buy your ad. Sell your ad to the most worth ones which will help you in gaining profits and help you in individual growth. The price of the ad may vary accordingly.
Facebook advertising’s unrivalled potential for almost all the online stores helps them to get more closer to the audience and this can also lead to an active increase in the new potential customers for the business.